Matomo, formerly known as Piwik, is a free and open-source web-based analytics application. It tracks online traffic on websites and gives detailed reports on visits, clicks, and other metrics. This information is useful to business owners of e-commerce platforms analysis. Like Google Analytics, Matomo ships with many features, including full control of your data, customizable dashboard, content tracking, geolocation support, reporting API, Google AdWords, and Facebook Ads, among other features.......